The retailer installed four huge RFID-enabled touchscreens to allow customers to automatically view data about the shoes or boots they try on, by simply standing on a floor mat.

Footwear, apparel and accessories company Deckers has adopted a radio frequency identification-based system to promote products at its new UGG Australia store in McLean, Va., near Washington, D.C. The 2,110-square-foot store, which opened this month at the Tysons Galleria, showcases its shoes and boots via RFID tags applied to the soles of the footwear, in order to allow shoppers to view content about a particular tagged item when trying it on near an RFID-enabled touchscreen. The solution was developed by Deckers in partnership with New York technology firm Control Group.

The system will eventually be launched at other Deckers stores as well, if the new UGG Australia store’s technology is well received by customers. The project is part of a drive by Deckers to use technology to make its physical stores a more omni-channel experience. Read more…