Dutch startup LoyaltyGrid has unveiled a solution that lets luxury brands use NFC tags embedded in product packaging to guarantee the authenticity of their products — and deliver rewards, discounts, exclusive content, invitations to special events and other incentives directly to their customers.

The company is working with PowerCoat, a subsidiary of paper products producer Arjowiggins that specialises in substrates for printed electronics, and says it is seeing “huge interest” from luxury brands since launching the service at the Luxe Pack event in Monaco in October.

“The NFC chip is very flexible and it can be applied on different packaging and any kind of paper,” strategy director Martin Palamarz explained. Read more…

Source: NFC World