Guest blog by Patrick Javick, GS1 USA. He talks about challenges omnichannel sales cause to retailers. How RFID could work to solve the challenges and how the GS1 US Item Level Readiness Program leads the discussions with US retailers over this issue.

From the manufacturing facility to the sales floor, brands and retailers are using Electronic Product Code (EPC)-enabled, item level radio frequency identification (RFID) to develop more efficient business processes and deliver a better experience for the end customer. While inventory accuracy and cycle counts continue to be the biggest factors driving adoption, the impact of RFID on omni-channel retailing is beginning to take center stage.

At the recent Retail Industry Leaders Association (RILA) Logistics Conference in February and the NRF Big Show in January, many discussions focused on the critical role that EPC-enabled item level RFID plays in omni-channel retailing. Retailers are striving to provide a seamless, consistent customer experience regardless of how customers shop – in the store, at home in front of a computer, from a mobile device, or through a catalog. RFID expands a retailer’s ability to gain supply chain visibility into its entire network of suppliers and distribution centers, providing the retailer with accurate, up-to-date inventory data across all channels. This is why both academia and industry executives share the view that a successful omni-channel retail operation can only be achieved through the use of RFID technology. Read more…

Author: Patrick Javick, Vice President of Strategic Accounts Management at GS1 US
Source: RFID Arena