The speed, convenience and control of NFC have made it a clear winner with the American public in a study conducted by Strategy Analytics for the NFC Forum. “Once you get the technology into the hands of the consumer and allow them to experience it firsthand, NFC is preferred far away and above competing technologies,” analyst Christopher Dodge has told NFC World.
- More than 75% of the US consumers who participated in the study were “very satisfied with their experience” of NFC compared to a 53% satisfaction rate for QR codes.
- 50% preferred using NFC to retrieve information on related products compared to QR codes with 23% and Bluetooth beacons with 10%.
- 56% also preferred using NFC to access information on large products compared to QR codes with 23% and Bluetooth beacons with 7%. Read more…
Source: NFC World